The news comes on the heels of a tumultuous month for the company, in which Bill Strauss left the role of CEO to be replaced by founder Brian Lee, amid questions but no official statements about what might have happened to spur the change.
We have reached out to the company to find out who exactly is involved in the round, whether there is another raise coming as part of this, and other details, but we have yet to hear back regarding this. Raising more money has been something on the cards for at least a couple of months now. Those priorities may have changed with the change in leadership. ShoeDazzle in August reported that it had reached 13 million members, growing by 3 million over four months.
ShoeDazzle has been keen to demonstrate that it has continued to grow as a business after dropping a mandatory subscription policy in March. In returning to ShoeDazzle and trying to turn things around, Lee decided that what women needed was an ambassador to help them shop. He polled customers, and they voted for Zoe. Like Kardashian, Zoe is also a financial partner in the company, along with Lee and some staffers.
Lee won't disclose terms. Kardashian's online presence at ShoeDazzle has been scaled back, and Zoe is now front and center. Zoe and Lee "share the same vision Lee says the reception so far to the VIP membership program has been "beyond what we thought it would be.
Facebook Twitter Email. ShoeDazzle dazzles since return of founder and CEO. Show Caption. Hide Caption. Talking Tech ShoeDazzle.
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