As a result, more savvy real estate pros like Dogan recommend sellers have their homes staged before they list, no matter the price, size, condition, or location. Sellers can take their pick of whom to hire.
There are full-time professional stagers, real estate professionals who have jumped in to learn, and professional organizers like Wiss. Some home owners like to do staging themselves, motivated by reality TV shows and Marie Kondo—style decluttering books.
Companies that offer staging resources have also become more plentiful in the form of attractive rental furnishings, artwork, and accessories. Some stagers and real estate pros prefer to buy merchandise, which Dogan has done. After Wiss staged a two-bedroom condominium in Brooklyn, the owners received four offers at an open house that sparked a bidding war.
Staging first emerged in the s after real estate pro Barb Schwarz , who has a background in theater, developed the concept and trademarked the term to help show her listings. It can even go beyond adding furnishings; some use luxury towels, designer shoes, and handbags to suggest a lifestyle, says Lynn B.
But usually staging a few main rooms will suffice. Fresh greenery offers a bit of warmth, says Barnes. Often, the desire to show some creativity is reserved for a small space, such as a wallpapered powder room. Barnes also likes to include a seasonal reference—a beachy vibe come spring and summer or cozy feel in the fall and winter—and at least one hot trend, such as a smart-home tech device.
Agent Barb St. Although staging often calls for a spare look, in some areas complete household settings are making inroads—at least in trend-setting Los Angles. Her year-old eponymous firm, Meridith Baer Home , in L. The firm routinely stages 30 properties a week. What a seller typically spends on staging is proportionate to the home size and condition, listing price, estimated return on investment, and competition. Sometimes sellers may not have to spend funds at all since some agents offer their time for decluttering, rearranging furnishings, and making suggestions.
She rearranges furniture, bookshelves, and art and removes anything in the house that may cause an off-putting smell. Dogan always works with sellers to determine the level of staging needed to best show off their home and within their budget. She covers the cost of a staging consultant to assess the home pre-listing.
If the seller wants to use the stager, Dogan hires the person, but the seller pays for the services and any related costs. Dogan will also tap into her own inventory of items for some stagings. Amant offers sellers a free two-hour consultation with a stager. The goal, she says, is to spend the least amount of money and get the greatest return.
And some sellers invest significantly. A client of St. Help clients do their staging homework. Then interview potential stagers with these questions. Here are two before and after examples. These before-and-after photos help reveal the staging process in two different properties. By staging your residence, you are appealing to the majority of buyers, enabling them to become emotionally attached and envision themselves living in your home.
Fresh, neutral paint plays a starring role in staging your home. Faded walls, outdated color palettes, and worn woodwork leave an immediate poor impression.
During our initial walk through of your home, The Dawn Thomas Team will make recommendations on the need to either touch-up or repaint specific rooms or possibly your entire home. This part of the staging process will most definitely reap high rewards at the negotiation table. There are multiple ways in which to stage a home. Frequently, our professional stager can use a composite of your furnishings and accessories along with pieces from their inventory.
There are cases where the entire home needs to be professionally staged, for example when the furnishings are not aligned with current trends or buyer expectations. Focus your attention on the most lived-in spaces. Curb appeal is a weighted factor for potential buyers deciding to look at your home. The first photo they will see online is typically the exterior front of your home, and it takes just a few seconds to decide if they will look closer at interior photos which could lead to an in-person showing.
Be sure your landscaping, front porch and driveway are clean and tidy. A fresh coat of paint on the front door may be a good idea.
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